Request for Information 

Route 66 Visitors Center Taproom Operator

DATE:  9/16/2020


TO: Invited Parties


FROM: Luis Hernandez Jr. – Executive Director 

    | 505.688.4122

SUBJECT:    Taproom Operator

The West Central Community Development Group is Extending a Request for Information for 

Taproom operator proposals from qualified Breweries in the Albuquerque & Surrounding Metro Area.

We are looking for letters of interest and general concepts for the space. Final details and designs are not required for this phase of the process.

The Center

Bernalillo County and City of Albuquerque are developing a Route 66 Visitor Center located at 12200 Central SW  ABQ NM 87121, atop of Nine Mile Hill, near Atrisco Vista and I-40. The design plans for the 21,000 square foot multipurpose center includes a banquet/event hall, outdoor amphitheater, Route 66 museum, taproom, gift shop, and administrative offices. The outdoor areas, including the parking lot, will be utilized for a makeshift drive-in theater, car shows, and other events.


The proposed visitor center is located on Bernalillo County property. The Board of County Commissioners (BOCC) has selected WCCDG through a competitive proposal process to be the facility operator and manager.


The Taproom at the Route 66 Center is anticipated to be a major draw and a significant contributor to the center’s entertainment environment. It is expected to be filled by a commercial lease to a local brewery/restaurant to offer a unique addition to the facility that will draw not only visitors but also locals to the location.


A 4,500 square foot taproom with a 917 square foot outdoor patio is a more elaborate food and beverage option than typically found in a visitor center, and therefore has the potential to be a major draw for both locals and visitors.


We want to partner with an existing brewery to create an environment that captures the purpose of the visitors center. A multifaceted venue that brings people together locally, nationally, and internationally.

Naming and branding is important to us, we would like to be involved in the branding of the banquet room to ensure the vision of the visitors center is captured.


WCCDG reserves the right to select and negotiate dates for use of the banquet room for its own private fundraising events and/promotions.


Taproom layout and workflow:

  • The bar will contain 6-8 Taps on hand for local talent or typical draft beer on tap with a small walk-in cooler (insulated slab on grade & compressor on the roof) and storage area behind the bar.

  • Wine and beer and soft drinks will be accommodated.

  • The only food anticipated to be served is room temperature finger food and food purchased at food trucks.

  • Outlets will be provided to accommodate a microwave, pizza bake oven, food warming case, hot topping station, and popcorn popper but will be designated as Owner.

  • Since this location will just be wine and beer, corner display for any high-end liquors is not required.

  • The bar counter top will house bottle beer cooler and bottle well with ice bin with a 4-compartment sink that has a glass brush washer. Blender for wine made cocktails is provided.

  • Hand sink will be provided at each end of the bar.

  • The storage room will house an ice machine, ice bin and water filter for ice machine. All soda needs can be met with a soda fountain machine and ice bin (with integral CO2) at the server station, thereby eliminating the need CO2 Tank and Bag in Box Syrup Tank System (Soda Machine) soda gun system at the bar. Is not needed for cocktails.

  • The taproom will have an additional storage room at the east wall that will house mop sink, cleaning supplies, water heater and roof access ladder.

  • ADA height counter at the west end of the bar.

  • The design includes a server station to accommodate one roller cart, trash bin, and plastic laminate cabinet with stainless steel counter. This area can then serve as the employee check-in station with lockable storage for employee belongings.

  • A dedicated water station with a plumbed cold-water tap (similar to many local tap rooms) will be at east end of the room.


WCCDG is a nonprofit community development corporation active on the westside of Albuquerque. The purpose of WCCDG is to actively promote and affect the redevelopment and revitalization of the West Central Metropolitan Redevelopment Area and surrounding neighborhoods.


The WCCDG Board of Directors consists of 15 volunteer members. The board of directors represent neighborhood associations, merchants and businesses.


The Rt 66 Visitors Center is a community driven project led by the Southwest Alliance of Neighbors and the West Central Community Development Group, who over the last 28 years advocated and secured public financing from state, county and city government to make the center a reality.


Albuquerque has the longest stretch of the historic mother road in the country, and when operational, the visitor center will have a national presence and locally will further advance economic development on the West Central corridor.


The center will be a catalyst for tourism-related business along West Central. It will help stimulate private and public investment, create jobs and bring greater prosperity to the West Side, and all of Albuquerque.



The letter of interest must be received on flash drive in pdf format or via compressed email in pdf format and should not to exceed 10 pages. Information should include:


1. COVER LETTER: Provide a cover letter describing the interest in opening and operating a Taproom and summarizing the major points contained in the proposal.


2. TEAM MEMBERS: Identify each team member and who your point of contact will be. Include contact information for each team member (address, telephone, email).


3. RELEVANT EXPERIENCE OF TEAM MEMBERS: Identify applicable team experience in brewing/tap room operations and management, and how the team will ensure it works effectively.


4. BREWING: Provide resumes and 2 references for each team member that will be involved with the brewing aspect of the business. Describe successes and/or failures of team members in the brewing industry. Describe the products you will serve, where it will be brewed. Describe how quality, unique, tasteful beer to the average customer will be brewed. Are you willing to brew beer specific to the tap room to create exclusivity?


5. TAPROOM: Provide resumes and 2 references for each team member that will be involved with the operation and management of the tap room, if applicable. Describe any successes and/or failures of team members in the tap room/pub/night club industry.


6. SHORT BUSINESS PLAN: Provide an estimate of project development costs, a project proforma with estimated revenues and expenses, and an outline of the financing strategy. Also note the total amount of capital required to develop and operate, and key assumptions in this financial analysis. Discuss the short and long term vision for the proposed project and its consistency with industry trends.


7. FINANCIAL CAPACITY: Provide reasonable evidence that you have the capacity to secure financial commitments to construct interior building improvements that will bolster and enhance the historic character of Route 66.


8. MARKETING: provide a marketing plan for the proposed Taproom and provide examples of how it will be marketed to locals and tourists. Describe planned participation in local, regional, and other events. Explain how you will leverage the internet and social media platforms like; Instagram, Facebook, Twitter, Linkedin, SnapChat, Pinterest to promote The Tap Room Brand?


All questions and correspondence should be directed to Luis Hernandez Jr. at the above address or 505-688-4122.  Contact with Bernalillo County or City of Albuquerque personnel regarding this RFI may be grounds for elimination from the selection process.


We will look forward to receiving your proposals on or before October 15, 2020.