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West Central Community Development Group Seeks Tap Room Operator for Route 66 Visitors Center


The West Central Community Development Group (WCCDG) has announced that it is seeking Letters of Interest from qualified local breweries and tap room operators in Bernalillo County who are interested in operating the tap room at the Route 66 Visitors Center.

The Route 66 Visitors Center is a collaborative project between Bernalillo County, the City of Albuquerque, and local stakeholders, including SWAN (Southwest Alliance of Neighbors) and the WCCDG. The center will include a 21,000 square foot multipurpose space, a banquet/event hall, outdoor amphitheater, a Route 66 museum, gift shop, administrative offices, and a tap room.


According to Johnny Pena, Board President of the WCCDG, the tap room will be a crucial component of the Route 66 Visitors Center, serving as a gathering place for visitors and locals alike to relax, socialize, and enjoy locally brewed beer. Pena added that the WCCDG seeks a partner that shares its vision for the tap room and is committed to creating a welcoming and inclusive environment for all patrons.


To be considered for the opportunity, interested breweries and tap room operators are invited to submit a Letter of Interest, no longer than two pages, outlining their qualifications and experience, their vision for the tap room, and their approach to collaboration and community engagement. Letters of Interest must be submitted by Friday May19, 2023, 10:00pm to the West Central Community Development Group.

The WCCDG will review all Letters of Interest and select finalists who will be invited to submit a full proposal. The WCCDG reserves the right to reject any and all Letters of Interest and to terminate the selection process at any time.


The Route 66 Visitors Center is a community-driven project that has been in the works for more than 30 years. It aims to promote the history of Route 66 while advancing economic development in the West Central corridor. The WCCDG, a nonprofit community development corporation active in the west Albuquerque area, was selected to be the facility operator and manager through a competitive proposal process.


Luis Hernandez Jr., Interim Executive Director of the WCCDG, added that the WCCDG is looking forward to working with a local brewery to create an environment where customers can network with each other in a relaxed atmosphere while enjoying their brewed beer.


In conclusion, the WCCDG is inviting local breweries and tap room operators to submit Letters of Interest for the opportunity to operate the tap room at the Route 66 Visitors Center. This is an exciting opportunity for a qualified partner to be part of a community-driven project that celebrates the history of Route 66 while promoting economic development in the West Central corridor.




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